Why Web Marketing Consultants

Often people wonder why they should use web marketing consultants. If you’ve taken the time and trouble to create a website, the chances are that you are selling something: a product, a service, or some noteworthy advice. Whatever it is that you are doing, the key to success is traffic, and internet marketers know how to maximise it.Web Marketing Consultants Can Give You The Edge Over Your Competition

With so many websites out there in cyber space, the chances are that you will be facing stiff competition, and if you want to get a share of the pie, you need something to give you an edge over your competitors

You need to convince potential clients to buy from you rather than your competitors.If customers find your site before any others, you have a distinct advantage.Web marketing consultants can help you to drive that traffic to your website rather than to your competitors’.

Web Marketing Consultants And SEO

Even if the service, product, or advice that you are selling is absolutely unique, (in other words you have no competition), you will still need a strong online presence. If people are not aware that your site is there, you will not get any traffic no matter how amazing your product is. Web marketing consultants can help customers find your site using Search Engine Optimisation (SEO).

Search engine optimisation will increase your website’s search engine ranking, which means that searchers looking for what you are selling will come across your website ahead of any other websites that have lower rankings. However it can be a complicated business, and very time consuming.

Web Marketing Consultants And SMO

There is another aspect to internet marketing known as SMO, or Social Media Optimisation. Social media has become absolutely massive with websites such as Your Tube and Twitter, claiming millions of followers. Well crafted SMO can have a viral effect, and with the massive social media market, this can generate huge amounts of traffic.

Good SMO relies on knowing how to reach the targeted audience; what works, and what doesn’t. Well written and well placed articles can be very effective. But there is an art to writing articles so that they are attention grabbing, make compulsive reading, and have informative content.  Once again, to do it effectively demands time, something most business owners are rather short of.

Web marketing consultants vs DIY internet marketing

web marketing consultantsIf SEO and SMO is all there is to getting traffic to your website, then why not just do it yourself? There are several reasons why it’s better to use a web marketing consultant. Internet marketing consultants have the specialised knowledge required to make the most of SEO and SMO. In the same way that you would hand over your accounts and taxes to a qualified accountant, it best to leave web marketing to the experts. They are up to date with the latest trends and technologies relevant to internet marketing, whereas most business owners need to keep up to date with their own industry, and don’t have time to dedicate to keeping up with internet marketing as well.

Web marketing consultants will also have experience with many different industries and types of business, so will know what does and doesn’t work for your business. You would have to do a fair bit of trial and error before you could achieve even similar results, and by then your competition may already have beaten you to it.

Most businesses now realise that web marketing consultants will not only improve their websites’ rankings, sharpen their sales conversion rates, and provide a great ROI (return on investment), but they will also free you up to concentrate on running and steering your own businesses.

Your Facebook Marketing Strategy

We all know Facebook is for catching up with old friends and keeping tabs on relatives around the world, but why would you need a Facebook marketing strategy? What does it have to do with your business? Just as you set up Facebook pages for your personal use, you can set one up for your business. You can give it an image and personality that reflects your business and show others what your business has to offer, hopefully luring them into checking out your website.

All of that from a simple Facebook page? You bet!

Why Do You Need A Facebook Marketing Strategy?

If there was a website that drew in millions of visitors every single day, wouldn’t you want your business to be advertised, talked about, or even just mentioned once on that site?Of course you would, because that is great exposure… and that in a nutshell is the importance of using Facebook to promote your business.

Facebook is one of the most popular websites in operation today and millions of people from all over the world click into it every day.Many come back over and over throughout the course of the day, which is why businesses are now coming up with a Facebook marketing strategy and using it to gain valuable exposure.

One of the biggest benefits of this type of exposure is of course that it doesn’t have to cost you anything but a bit of your time, though there are opportunities to pay for advertising too.

The First Step In Your Facebook Marketing Strategy

The first step in your Facebook marketing strategy should be setting up  a Facebook page for your business. This can be done really quickly, but it is best to spend some time making sure it looks interesting and appealing without losing that professional edge. You want to grab the interest of a visitor while still portraying that you are a legitimate, trustworthy business.

Also consider personalising your Facebook page so that viewers get to see the human behind the company. Since Facebook is a more laid back, casual website designed around the ideals of interactive communication, you should use it interact with potential clients or even current clients in a more personalised manner.

Show a picture of yourself and give your background. Do the same for others working for you. Just remember that all details should be appropriate to a business setting. If you wouldn’t say it in front of your grandmother or a room full of business execs, keep it away from your business page.

You could also display your business logo and present an engaging history of the business.

Maintaining Your Facebook Marketing Strategy

When designing your Facebook marketing strategy ensure it makes provision for ongoing maintenance and updates. Marketing on Facebook is not a one off activity, it requires constant engagement.

Once you have a well designed Facebook page that is engaging yet true to the image of your business, make sure to check it often and respond to anyone who wants to befriend your business or who may leave a comment on your wall. Respond to as many as possible and try to be genuinely helpful if someone has questions regarding your business or industry. Your goal is to prove you know what you are talking about and are the expert to turn to in your niche.

facebook marketing strategy WSIYou should also update your Facebook page regularly. Post information about special promotions or sales. Give short updates on what’s happening over at your business website. Just keep it fresh and interesting so there is always something new to look at.

Finally, consider joining a Facebook group or two. You may be able to connect with some of your competitors, either to keep an eye on them or to share links and other ventures. It will also give you exposure to potential customers who are personal members of those groups. Or you may want to set up a group that is aimed at your target market.

Although marketing on Facebook seems like a casual affair, it is important that you decide what your goals are, who you are trying to reach and who in your business is responsible for specific activities. This will form the basis of your Facebook marketing strategy and ensure that it gains momentum instead of fizzling out prematurely.