How do you create a content calendar that is effective?
A content calendar is a great way to keep new content flowing without losing too much time.
What is a Content Calendar?
A content calendar can be used to guide you in creating content that will be shared with others. You can have a mixture of videos and blog posts. The content calendar shows the date and time that each piece of content will be live, as well as an overview about the information that will go into each.
Your content calendar should list the channels you will use to distribute your content. Distribution channels include email, Facebook, LinkedIn and YouTube.
A content calendar is a great way of keeping track of content planning and publishing.
- You can save time and stay organized.
- New readers will be attracted to you if they have new ideas and are open to learning about your reading experiences. To attract more readers, you can use social media platforms such as Facebook and Twitter to share your content.
Why do you need a content calendar?
Content calendars can be used to plan any content, including videos and case studies, as well as blog posts and social posts.
A content calendar is necessary if you create and distribute content more often than once a month. A content calendar is necessary if you are working with multiple people.
What should your content calendar include?
To keep everyone organized and up-to-date, content calendars are useful. The content calendar should contain every detail so that nothing falls through the cracks. This will reduce confusion.
A content calendar should contain:
- The topic of the content
- Due dates, including start and ends dates of distribution/promotion of the content
- The links to the content can be provided in the form or Google Docs or other publishing tools.
- Who writes, edits and publishes the content?
- Planning is easier if you include important holidays or events that have an impact on your industry or company.
What are your goals?
Before you create a content calendar, it is important to understand your goals, whether you are blogging, creating social media posts or marketing campaigns.
If you want to increase your Twitter followers and blog readers, then create weekly blogs that use good SEO keywords. These titles will encourage people to click through to your site. If all this seems overwhelming, then perhaps limit yourself to one post per week about something new. Remember to set your goals first.
Choose a Template
You have many options when it comes to content calendars. There are a variety of content calendar templates available. You can choose from weekly-based templates or monthly templates. Whatever suits your needs, there are also yearly templates. The type of calendar that you use will depend on the frequency of your posts.
Many content calendar templates and platforms are available to make it simple to start. This is PromoPrep, a content marketing platform. It comes with many features that make it easy for you to get started.
Share Your Content
Don’t stop after creating content. Your content should be distributed where your audience is most active.
Consider which platform is the most popular among your target audience. Are they on Facebook or Instagram? Instagram? LinkedIn?
Promote a blog post by providing a summary of the content within a social media post. Social platforms rarely show external links in posts. Instead, focus on grabbing users’ attention by providing a summary of your content within the post.
Use the Calendar Year
Take into consideration what is happening in your industry to stay competitive and on top of current trends.
When creating content calendars, consider seasonal changes and holidays to help you create a content marketing strategy. This will allow you to create competitive advantages and remain relevant in constantly changing markets.
Repurpose older content
You can recycle old content if it is seasonal or easily updated each year. To keep your content current and relevant, you can change content such as “Best Marketing Automation Platforms” to “Best Marketing Automation Platforms 2022”.
Choose When and How Often Will Be Published
Now that you’ve created the perfect content calendar, it is time to decide how often you will publish it. Each day? Weekly? Some brands find it difficult to publish daily publications because they require more resources and time than monthly or weekly releases.
When deciding what content is best for your audience, consider their preferences. Do they prefer longer pieces that require more thought or shorter bursts of information?
Quality over quantity. Do not just create content to make money. It takes time to create high quality content.
Check Your Calendar
Regularly review your content calendar with your team. This will keep everyone on the same page and allow them to make adjustments if needed. It is easier to do this if you have a content calendar that can be shared and kept updated.
Monitor the Performance of Your Content
Google Analytics is a tool that allows you to determine which posts are getting the most pageviews and from which channels. Use the tools on Facebook to track impressions and engagements such as comments, likes, shares, and likes.
Find out what has sparked discussion among your followers (and possible new ones) in the past. This will help you decide where to invest your promotional energy.