How your small business can improve SEO through content marketing

Your content strategy is key to small businesses getting noticed. This strategy drives traffic to your website, improves conversions, and strengthens the brand.

It takes work to create blogs that rank and rank well. But it is possible.

Continue reading to learn how to rank and write content customers love.

You can fuel your SEO with pure-value content marketing

Moz conducted a study that showed higher engagement and traffic correlates with better search engine rankings. Google search can be improved by increasing the visibility of sites, regardless of their traffic sources.

Regular blogging is a must-have for SEO professionals. Content marketing is also an essential practice. Many SEO-driven content marketing strategies focus too much on keywords and manipulating search engines. Thought leadership content should be at the forefront to achieve tremendous success in content marketing.

You can still optimize the content for SEO and make it keyword-relevant, but you should be more informative, solution-oriented, and educational. A video, an infographic, or an in-depth article on a legal topic can be valuable pieces of content. It will address a common question for many people. This content is more likely to generate traffic and sustain engagement.

Find the optimal length for your content

It is controversial to discuss the ideal blog post length. I have done my fair share of guest posting and have seen guidelines that range from 500 words to 2500 words.

Small businesses will need help to produce 2500 words of high-quality blog posts. Try to write around 1000 words. This will give you enough space to write a quality blog post and take up only a little of your time.

It’s better to have more words than you can manage. Don’t worry if you don’t have the time. Your content will still be readable and rankable if you limit it to 500 words.

It is worth mentioning the length of your title here. A clickable blog title drives traffic (e.g., A clickable blog title drives traffic (e.g. “10 SEO Trends That You Needed to Know in 2019”), which signals search engines that the site is worth ranking. To display correctly on the SERPs, your titles should be between 50-60 characters.

Your title tags, meta description, and URL all have an impact on improving your content SEO. Don’t let this sound daunting. Yoast for WordPress makes it simple to optimize tags and descriptions using intelligent keyword planning.

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