What Content Marketing needs more snark and how we use it

Wendy’s was the first to put snark on the internet when they shot back against a Twitter trolling user who had questioned their fresh beef commitment. Fast-food Twitter has since become a full-blown snark fest.

Brands are adding healthy humor to their social media, blogs, and traditional ads. A lot of absurd humor is being used to address serious issues, especially with millennials and gen Z’ers ( climate jokes, anyone? It has become the norm.

The short answer is yes. Because it’s funny, connects with audiences, and makes brands feel authentic, content marketing requires more snark.

The longer answer is yes if you know what you’re doing. You don’t have to use snark just for its sake, or you risk getting into trouble if your snark goes too far.

It’s essential to do it correctly when using snark. But once you do, your brand will have more engaging content that is more authentic to the people you want to reach.

Quick Take-Aways

Snark makes content more relatable and makes your brand seem more authentic

TikTok users, as well as other influencers, have already learned how to create snarky content that is based on shared experiences. Content marketers should do the same.

Snarks can cause damage to your public image.

Get to know your snark!

Humor works because it relies on shared context. If you want to add humor to your content, the best place to start is with your customer’s experience. You need to know what problem they are trying to solve by using your content.

Brand blogs are often found by customers searching for answers or solutions to their problems. Snarky content finds humor in situations and calls out the annoying or frustrating aspects. This makes the content more relatable and helps consumers feel more understood.

TikTok is the only place you can find relatable snark on the internet.

While most TikTokers don’t have brands, they have a lot of success building followings through snarky content based on shared experiences. This past year has provided ample opportunities to be sarcastic about everyday life.

Brands need snark too

Customers are not afraid to use a little self-deprecating humor or brutal honesty in today’s internet world. Not blaming customers for not getting it right tells them you understand and can give honest answers.

You Might Also Like

Leave a Reply